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Music search into the Google era after the copyright challenges facing the opponent

Fernando Filipe

by Professional editor working for casual shoes boots.

China's high-profile Google recently launched a music search service integrated in the Chinese music search market, the addition of a competitor. However, the experts said that copyright issues are resolved against the backdrop of increasing, the addition of Google and did not let Chinese music search any change in the pattern. Because consumers do not care about the addition of an option, but the need for the best service and the most convenient search.

Products have the characteristics of the five major manufacturers

Music search in the current market, there are Baidu MP3 search, Sogou music search, music search Google, Sina music library, A8 Music Network of the five major search vendors. Basically, they accounted for more than 90% of the market share of the market.

Compare the peak five melodies seek, reporters discovered that Baidu's melodies seek to supply a more comprehensive classification, encompassing the MP3 register, the first new pieces of music, classic pieces of music, for example connections to a kind of classes for persons to search; Sogou melodies is the Chinese Internet seek for melodies facts and numbers noted a large allowance of revised and timely new recital, hear to download the expert instrumentalists fluent in one seek motor, you can audition for, bulk download, with the best audition experience; Sina melodies library has to "have a authentic, China's biggest melodies recital Treasury "for itself," data conduit "is still the characteristics of Sina melodies library services; Home Apart from the melodies service, furthermore offer the newest amusement news. Music library seek, although a longer time-consuming, and used by a bigger memory; Google Music Search to use so-called "music seek music," a little bit of their services, "intelligent" flavor.

And the use of the customer understanding on Baidu and encountered the interface very comparable to the dog, clean straightforward, explore the table under the toolbar, bond services, for instance a tunes box. Google's explore packing box to inhabit only a very tiny placement, Home in Mandarin piece of music table is a greatest layout. Sina tunes library interface views very complex, there are several photos of the text. In augmentation, Sina tunes library, only the implementation of pay-per-download type, numerous other are free to download.

Google is opposite powerful trials adversaries

According to the latest CNNIC survey, leisure, entertainment, search The main objective of the two major users, including the choice of music the highest rate of search, up to 32.6%, and the current Music and Baidu Sogou music has occupied the first two position, directly their users to enhance the viscosity of the search.

CNNIC analysts are not confident about Pool Dazhi Google explore for new music. He trusts that Google is more than tunes foe Baidu, Sogou, giving online tunes services, a small number enterprises. I expect these financial gatherings are to tunes as a value-added services to get concurrently the wants of users on the one hand, deriving from from viscous, the other hand can in addition make advertising. In augmentation, Google Video users to only 10.2% penetration as a fraction of the light-weight, the tunes customer penetration rate of about 20%. Google users have formed a tough appearance of the service location, a aspect only tunes, it is arduous to change this fact.

In the Google variety of the prevailing test, the Google vice head of China Institute of Lin recognised that the financial gathering still has the number of recitals, users of the number of downloads and audio-visual enough. It becomes noticeable that Google Music Search is still a long road.

But copyright is not throughout the Hom

Search in music will never be able to avoid copyright issues, Baidu choice is "to meet user needs first and then we will consider to pay the price." In such a Google, "Do not be evil" creed-led to the company, Kai-fu Lee said, "Google has three years to find a solution, both free and legal." Therefore, a full three years because of this or that reason, Google has been patient with the Baidu search away music flow, market share away.

Baidu's music search products in the flow of credit to attract customers, but it also brought proceedings for Baidu lawsuit. Starting in 2005, Baidu has been through the different ways in an attempt to resolve the copyright issue as a result of the trouble, of which there is no lack of business models, as well as in areas such as business results.

Relevant skilled population trust that bestowed the prevailing surroundings of bona fide tunes explore service providers valour, but in addition will enhance the client behaviour of piracy recognition genuine. However, the use of 214 million Chinese online tunes service users, the bona fide and not the only circumstances for free. They expect that is the most comprehensive, coolest, most convenient. Sogou head of tunes advised reporters that the number of the most wide-wide, embracing recitals and content services to the total, to find the piece of music you like, they will accept the wished for content: tunes, lyrics, photos, video, type is the customer the best hope. There is a unfailing explore for ways to get concurrently the user's taste. As for the explore motor sites and record financial gatherings has long been the enterprise type obstacle, the agent said that support between the two boundaries in item there are more types of record financial gatherings, tunes explore employing the quick distribute of online tunes dissemination, fabricating, superstar songsters, and then re-use the effect of songsters through the endorsement line or other configurations of yield is one way to view frontwards to.

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