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Baidu first quarter income up 40%

Fernando Filipe

by Professional editor working for Vivitar digital camera.

Baidu (NASDAQ: BIDU) announced on March 31 as of the unaudited financial report. Quote, Profile, Baidu first quarter of 2009 operating income was 810.7 million yuan, up 41.1 percent; operating profit of about 198.5 million yuan, up 34.7%; earnings per share 5.25 yuan.

At the identical time, Baidu furthermore is anticipated to ring the second quarter development will come to more than 32% -36%.

All the greatest Internet financial gatherings in general in the fourth quarter of 2008 than a ring down. Data present that 14 following quarter of year-on-year increasing two-fold of Baidu, the first quarter of year-on-year expansion rate was notably worse than the past.

The first quarter, Baidu's income from online trading to 810.2 million yuan, an boost of 41.5%. The first quarter, Baidu has more than 185,000 customers for the provision of services in 2008 than the 14.9 per hundred boost over the identical time span, mean earnings of 4400 yuan, contrasted with 22.2 per hundred growth.

However, since the third quarter of 2008 Baidu to pay customers in a clear "problem" of bidding top customers, as well as seasonal factors, and macro-economic slowdown, resulting in the first quarter of their average expenditure chain quarter fell by 6%, respectively, and 4%. JI Wei Dong a researcher at Morgan Stanley pointed out that Baidu quarter operating margin in the first quarter decrease of 10 percentage points to 26%, touching its lowest level in two years, due in part to research and development costs and traffic acquisition costs.

Baidu search for new profit growth point. People in the industry are two of the most promising one is the original product to upgrade the system's "phoenix nest" and the other is based on the wireless network search service.

Phoenix nest last week on-line testing, the product was that Baidu will become the short-term revenue growth and new impetus to the industry look forward to.

During the Boao Forum, Li substantiated that Baidu and China Telecom, China Unicom (6.61, -0.01, -0.15%) to consider support between the journal and said Baidu and China Mobile is negotiating support in the paddock of portable explore, and he explorations the market for wireless confident about the prospects.

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